About Upward Growth:
Strategy for companies competing in the health plan market
Upward Growth is a health plan market advisory firm. We build go-to-market strategy around how health plans actually buy, operate, and make decisions.
The newsletter is where that thinking goes public. Written every Tuesday by Ryan Peterson, principal and founder, it covers payor market dynamics, health tech go-to-market strategy, and the CMS regulatory developments reshaping how vendors sell to health plans.
7,500+ subscribers.
Who Reads This
Health plan leaders tracking how the market is moving around them
CEOs and GTM leaders at health tech vendors
Investors backing portfolio companies in healthcare
Executives at provider organizations building solutions that serve health plans
Consultants advising clients in the payor market
Working with Upward Growth
Beyond the newsletter, Upward Growth works directly with companies on go-to-market strategy, positioning, sales organization design, commercial due diligence, and market entry planning for the health plan market.
Engagements run as scoped sprints or ongoing retainers.
Choose Your Newsletter Membership
Every Tuesday, Upward Growth delivers a new article on health tech go-to-market strategy, payor market dynamics, and CMS regulatory developments that affect how vendors sell to health plans.
Free subscribers get:
Market analysis on payor trends and health tech moves shaping the field
Frameworks you can apply to positioning, sales motions, and growth strategy
Access to the full library of free posts
Paid subscribers get everything above, plus:
The complete Tuesday article, including the deep-dive strategy sections not shared publicly
Private frameworks used with executive teams
Case breakdowns of what works and what does not in payor-market scaling
The ability to reply privately with questions
Many subscribers expense Upward Growth through their company’s professional development, training, or learning budget. Here’s a one-minute email template to get your manager to approve expensing your subscription.
About Ryan Peterson
Ryan Peterson is principal and founder of Upward Growth. 15 years of health tech experience, including senior and executive growth and sales roles at companies such as Advantmed, Reveleer, NantHealth, and Quantum Health. Across those roles, he has led sales organizations, built go-to-market strategies, negotiated enterprise contracts with health plans across Medicare Advantage, Medicaid MCO, and commercial segments, and helped companies scale from early revenue through nine-figure ARR across both software and services.
Start Here
Not sure where to begin? This collection will help you jump straight to what matters:
→ Start Here: Making the Most of Upward Growth
Sponsorships
Upward Growth reaches over 7,500 health tech decision-makers every week: CEOs, CROs, investors, consultants, and health plan leaders working in the payor market.
Sponsorship puts your solution directly in front of this decision-making audience. Sponsors are prominently featured in the weekly send, alongside articles that consistently achieve high read, share, and action rates among industry leaders.
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